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      <image:caption>Hi, I'm C.J., the guy behind Tampa International Airport's popular social media accounts. I made an airport go viral — and I'd love to help your brand do the same. At TPA, campaigns I've built have earned over $40 million in estimated media value and made the airport one of the most talked-about brands online. Through my coaching firm, Curtisocial, I bring that same strategy and know-how to brands and business owners who want to stop guessing online and start actually growing their audience. I even have one of the first master's degrees in social media, if you can believe it! From one-on-one coaching to helping your team build out a content calendar, I offer a range of services to help your brand shine online. Ready to win? Here's how.</image:caption>
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    <loc>https://www.curtisocial.com/why-curtisocial</loc>
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      <image:title>why curtisocial? - a proven track record of social media success</image:title>
      <image:caption>As a full-time social media manager, C.J. has grown Tampa International Airport into the most-followed large U.S. airport on social media when comparing passengers to followers (and, launched social media campaigns that earned the airport tens of millions of dollars in estimated media value). Social media content created by C.J. has been featured by People, NBC TODAY, The Associated Press, Fox News, Business Insider, TMZ, Buzzfeed, and even the Chick-fil-A Wire (wow, right?) Entrusted to manage the social media presence of accounts with a combined following of 1+ million</image:caption>
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    <lastmod>2026-02-20</lastmod>
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    <loc>https://www.curtisocial.com/how-it-works</loc>
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    <loc>https://www.curtisocial.com/cjs-work-at-tpa</loc>
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      <image:title>c.j.'s work at tpa - from solid to unstoppable: how c.j. grew tpa’s social media into one of the most-talked about brands</image:title>
      <image:caption>Tampa International Airport already had a presence on social media when C.J. took over the accounts in 2022, but there was a ceiling. The goal wasn’t to build things from scratch — it was breaking through to a completely different level of relevance, engagement, and reach. In approximately four years, C.J. grew TPA's social media following from roughly 250,000 followers to over 650,000 followers, making TPA the most-followed large U.S. airport when measuring followers against passenger volume. By taking strategic risks, leaning into real-time trends, and writing in a voice that sounded like the audience, C.J. helped TPA sound authentic — not like a government agency. This strategy made TPA's brand voice stand out online, becoming one of the most talked-about brands on social media. Social media campaigns C.J. generated and oversaw earned TPA an estimated $40 million in media value at a minimal financial cost.</image:caption>
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